Georgi Bohrod

Georgi Bohrod's role in changing the public perception of the timeshare industry is widely acknowledged. A designated RRP (Registered Resort Professional), she has received awards for collateral material design, interactive media design and public relations campaigns.

A graduate of Northwestern University, Bohrod has spent most of her professional life as a writer, and public relations and marketing professional. Her primary focus is on the travel, shared ownership, and real estate industries.

Most recently, after piloting her own company for a decade, she left to become director of marketing and public relations of Resort Communications where she spearheaded the marketing, design and public relations campaign for the merger of Resort Communications and International Resort Management into ResortCom International, a leading financial and management services entity in San Diego. She returned to the helm of her own organization in June 2004.

Recently she was instrumental in the industry brand positioning and consumer public relations campaign for the World's Finest Resorts, an exchange organization for fractional and private residence clubs which was recently sold to Cendant as the hub of its Registry Collection.

She is a founding board member of Women in the Industry and serves as the non-profit organization's Vice President of Communications.